According to figures just released by UKIE/GfK-Chart Track, Reach is on course to set new records within the video games and interactive entertainment industry.
The impressive first day UK sales already position the 360 exclusive at number ten within the all-time best ever weekly sales for an individual title in the UK – and there are still plenty of days to go.
Earlier this morning Microsoft confirmed the game made $200m worldwide on its first day on sale, calling it the biggest entertainment launch of the year.
The Halo franchise as a whole has shifted more than 3.67 million copies in the UK up to the end of July 2010, making a total of £109,068,532 in the region.
UKIE Director General, Michael Rawlinson said of the numbers: “This is excellent news for the video games and interactive entertainment industry, demonstrating how games sales continue to increase despite difficult economic circumstances.
“With one in every three people classifying themselves as gamers, and with over half of UK households containing at least one video games console, the UK video games market is in great shape for the future.”