Archive for July 16th, 2011

Low Score on Video Game Sales

blogadmin On July - 16 - 2011Comments Off

U.S. retail video game hardware, software and accessories fell 10 percent last month, U.S. $ 995 million (1.18 billion dollars) over the same month last year.

The second consecutive month of decline in industry sales was due primarily to a list of mediocre game releases.

NPD Group market research, said in its monthly report yesterday that sales of video game hardware fell 9 percent to U.S. $ 366.6 million. These include portable game systems and game consoles like the Wii.

Software sales, the games themselves, fell 12 percent to U.S. $ 469.5 million. When including PC games, total sales of software fell 10 percent to U.S. $ 508.9million.

Doug Creutz, an analyst at Cowen & Co., planned June sales disappoint, although he said several titles for hardcore gamers did worse than expected.

These include Duke Nukem Forever by Take-Two Interactive Software and Red Faction: Armageddon by THQ. Both the negative reviews hurt, he said.

Sales of game accessories, meanwhile, fell 11 percent to U.S. $ 158.9 million.

Month two best-selling game was LA Noire, which is also published by Take-Two, Sony and Duke Nukem Infamous seconds.